PRODUCTION INTAKE

Tell us what to make.

Thirteen questions shape your spot. A few more keep you in the pipeline for ongoing video. Your answers become the production brief. Nothing gets made until you approve it.

Contact Your nameWho we talk to about this order. EmailWhere we send takes for review. Business nameThe brand on the video.

The spot — eight questions What are you selling, in one sentence?The product or service in the video. Who is watching?Describe the viewer in one sentence. Who is the face of the spot?The person on camera, if anyone. Name them and how we keep them recognizable. What should they feel by the end?One feeling. The whole spot hangs on this. What should they do next?Visit, buy, call, follow. One action. Brand assetsLogo, colors, fonts. Paste links to files or describe them here. You can also reply to our confirmation email with attachments. Existing footage, photos, or brand material?Anything we should build from instead of starting fresh. Links or descriptions. Where will it play?This sets the shape of the video. Anything we must not show or claim?Guardrails. A take that breaks these gets rejected. Any facts we must get exactly right?Address, hours, prices, product names. We will not invent these. Tone, in one wordFunny, calm, bold, warm. Pick one. What should the finished film NOT feel like?Negative direction. Helps us avoid the generic.

Staying in the pipeline DeadlineWhen do you need the finished video? Who approves the final video on your side?Name and role. They get the review links. How do you want to review takes?We send candidates. You pick.

Ongoing video How often do you need new video content?One spot is the start. Most businesses need a rhythm. Do you run paid ads? Where?Ongoing ads mean ongoing creative. How many products or services could use their own spot?A number. Each one is a future video. Interested in a series or ongoing content?Episodes, seasons, a standing content slot. Is this part of a larger campaign?If this spot belongs to something bigger, describe it in one or two sentences.

We read every brief. You will get a confirmation email, then takes to review. Nothing locks without your approval.