Trust Audit

The trust layer for AI search.

AI systems are answering questions about your business right now — with whatever they can find. The Trust Audit is a human-reviewed evaluation that makes sure what they find is accurate, verifiable, and yours.

Apply for the Trust Audit See the Registry

Five dimensions

What we evaluate.

Identity

Is this a real, verifiable business? We confirm the business exists, who operates it, and that its public identity holds together.

Authority

Does the business demonstrate genuine standing in its field? We look for real work, real clients, and real public content — not claims of expertise.

Evidence

Can the business's claims be checked? We verify that public statements are backed by observable facts, documentation, or references.

Consistency

Does the story hold across every surface? We compare the website, public content, and listings for contradictions an AI system would trip over.

Accountability

Is someone responsible? We confirm a named human stands behind the business and its claims — because trust needs an address.

The process

Human-reviewed, start to finish.

  1. Application & evidence. You apply and point us to your public presence — website, content, listings. Everything we evaluate is public.
  2. Evaluation. A human reviewer works through the five dimensions against your evidence, checking what AI systems would actually find.
  3. Findings & remediation. You receive an honest findings summary: what passes, what needs work, and exactly what to fix. Claims that don't hold up are flagged — including predictive or guaranteed-outcome language.
  4. Decision. Pass, conditional, or not yet. Passing businesses are eligible for the Registry. The audit is the evaluation — a listing is earned, not bought.

Plain terms

What the audit is — and isn't.

  • Payment covers the audit — the human time to evaluate your business thoroughly. The price is confirmed with you before any payment is taken.
  • Not a guaranteed listing. Registry placement is earned by passing the evaluation.
  • Not a ranking promise. We make your business legible to AI search; we don't control what any AI system says.
  • Your assets stay yours. Access is by invitation — we never take passwords or ownership.

Ready to be evaluated?

Apply below. A human reviews every application — this is a governed intake, not an automated checkout.

Apply for the Trust Audit

Prefer to look first? Browse the Registry to see what a listed business looks like.